Early in my career, I was viewed as the "big ideas" person and quickly became the go-to for solving, sometimes complicated, business problems and creating effective solutions.
Strategy, consistency, planning, and client relationships are what make the difference in taking your business to the next level of success.
During my tenure at iHeart Radio, I had the opportunity to acquire top talent, build cross-functional teams and lead those teams to success. I enjoyed watching them flourish when given the proper oversight, tools, resources, and support to thrive. I never saw myself as a salesperson or account executive; I was a leader and a problem solver. It was at this time that I began to focus on small and mid-size businesses, focusing on their marketing strategies and growing their brands.
I loved working in radio and seeing the industry’s growth into streaming services. I thrived working with my team and meeting with clients to help their businesses grow. I never saw myself anywhere else.
After 15 years in radio, an opportunity for a Director of Sales position became available at Time Warner. I am not one to shy away from a challenge, especially when it was a client who recommended me for the role. When offered the position, I took the opportunity to learn a new medium. My time at Time Warner/Spectrum was enriching. I was able to do so much across multiple New York, Maine and Pennsylvania markets including building new teams, leading new talent and meet face-to-face with clients. One of those clients was a full-service media marketing company (JD Media) owned and run by Darcy Garbin, who I have known for over 25 years.
As our team and organization grew more successful, I slowly became removed from the day-to-day interpersonal connection I had with our clients and found I was getting further away from what I enjoyed doing most.
Darcy and I have always gotten along and shared the same vision of customer experience and business values. It was only over the past few years we began having serious conversations about working together to build a great team, motivate that team to do great things and drive results for our clients.
In December 2019, the D2 Media Team was born. We hit the ground running and have not looked back. For me, each day that I can help a business owner find a way to achieve success, is doing what matters. I am learning new things daily, building another great team and solving problems for our clients. I am excited for our future.