Blog

We’ve talked and written a lot about 2021 marketing planning. We are only a few weeks away and you need to have a plan…and then a backup plan in case we experience the ups and downs of Spring 2020. The most important thing is to communicate with your audience – customers an...

Believe it or not, we are only 50 short days away from the start of a New Year. Will you be ready? Over the past several months, we as individuals, business owners and marketers have learned to be adaptable and agile in the planning and execution of strategies that elevate our business to mainta...

Last week my partner and I developed a 12-month branding campaign for a multi-market law firm. The energy in the room was contagious! We rolled up our sleeves, dove into data and research to build a killer strategy for our client! Advertising Strategy is necessary for a business to grow and m...

Who doesn’t love spring? Especially those of us in WNY who leans on a silly ground hog named Phil for signs of how soon spring will arrive and when we can count on businesses to begin to shine and gain momentum and sales. This year we were faced with a storm much colder than any winter we...

I worked in Cable Television for 13+ years and my team sold OTT and Traditional TV to 1,000’s of client over the last 5+ years. I know the space can be confusing and it changes quickly. Let’s start with some definitions. CTV – connected-TV The Device used to watch t...