Blog

Have you started thinking about your annual marketing strategy? We're halfway through September and before you know it, 2023 will be here. Now's the time to start preparing and we've got a few tips to get you started. Set SMART Goals This is an easy way to create an actionable plan t...

Recently, there was an article published about the need for new currencies in television advertising. Specifically, for the industry to base what you pay for (commercials) on the actual viewership of the commercials and not the rated viewership of the programming they air during. The rates of tel...

With the summer winding down, believe it or not, many are looking to squeeze in those last few weeks of warmth and sunshine with family and friends. With corporate burnout on the rise and the summer season dwindling, it’s important to take time for yourself but to do so intentionally. Of co...

Believe it or not, we are five short months away from a new calendar year and now's the time many business owners are putting pen to paper for their annual marketing budgets.  Our world, and economy, has drastically changed in the past two-and-a-half years. Many businesses in the home im...

It was only 10 years ago there was one way to buy television advertising. You reach out to your broadcast and cable stations in the market and buy :15, :30 or :60 commercials. You are buying programming that's easy to understand -- major network programming from ABC, CBS or NBC, cable programmin...

It feels like we’ve been on a rollercoaster for the past two years but the good news is that we seem to be pulling back into the station to exit the ride. How did we get here and where do we go now? Let’s take a quick look!   2020: The Year of Change In 2020, the worl...

While it may feel like we just celebrated New Year’s, we are already into Q2 2022! An important question to ask yourself – have you completed your 90-day marketing review?   A quarterly marketing review is essential for your business! It allows you to determine what tactic...

We’ve seen the headlines: Workers are quitting their jobs in record numbers leaving many business owners struggling. This impacts your bottom line and your customers. The team at D2 Media can has proven successes with talent recruitment and executing a strategy with results you can see. Sim...

The arrival of 2022 in three short months means now is the time to look at your strategy and marketing plan. The strategies that delivered results during 2020 are likely very different than how you approached your business in 2021. As we approach the New Year, we will have to adapt and pivot again a...

In the 1800s, Vilfredo Federico Damasco Pareto (an Italian economist and philosopher) created a philosophy that started out as an idea in his garden. While tending to his pea plants, he realized that about 80% of the harvest that he received came from 20% of the plants. He wondered if this phenomeno...

July is now upon us (where did the time go?) and Q2 reporting is in. It’s important to take time to focus on where you are now, where you want to be and how you’ll get there. As much as you may want to speed through a review, it’s crucial to slow down and regroup.  Review y...

A simple question to ask yourself: Do I have the right marketing team to lead my company through evolving times? The mediums and platforms used to advertise your business might not be the problem, but your strategy could be! D2 Media is a full-service agency with over 30 years of experience in tr...

It’s no secret that digital media has emerged as a key player in the advertising space over the past several years but does that mean that traditional media now takes the back seat? When creating a marketing strategy for your business, don’t let traditional media slip your mind. ...

Are you partnered with the right marketing team? How do you know if an agency is a good fit? How do you choose the right agency?  It can seem overwhelming at first, but here are some areas of focus you can start with:  Area of Expertise Are they a traditional or digital agency? Is the...

A simple question to ask yourself: Do I have the right marketing team to lead my company through evolving times? The mediums and platforms used to advertise your business might not be the problem, but your strategy could be! D2 Media is a full-service agency with over 30 years of experience in tr...

We are 3 weeks into 2021 and D2 Media is re-energized and back to rolling up our sleeves after a few days off with our families over the holidays. But…that’s not 100% true – we actually never stopped working during that time.   What is and has been the most important to us,...

We’ve talked and written a lot about 2021 marketing planning. We are only a few weeks away and you need to have a plan…and then a backup plan in case we experience the ups and downs of Spring 2020. The most important thing is to communicate with your audience – customers an...

Believe it or not, we are only 50 short days away from the start of a New Year. Will you be ready? Over the past several months, we as individuals, business owners and marketers have learned to be adaptable and agile in the planning and execution of strategies that elevate our business to mainta...

Last week my partner and I developed a 12-month branding campaign for a multi-market law firm. The energy in the room was contagious! We rolled up our sleeves, dove into data and research to build a killer strategy for our client! Advertising Strategy is necessary for a business to grow and m...

Who doesn’t love spring? Especially those of us in WNY who leans on a silly ground hog named Phil for signs of how soon spring will arrive and when we can count on businesses to begin to shine and gain momentum and sales. This year we were faced with a storm much colder than any winter we...

I worked in Cable Television for 13+ years and my team sold OTT and Traditional TV to 1,000’s of client over the last 5+ years. I know the space can be confusing and it changes quickly. Let’s start with some definitions. CTV – connected-TV The Device used to watch t...