Marketing Planning in Times of Uncertainty

Published December 7, 2020 210 Views

Marketing Planning in Times of Uncertainty

We’ve talked and written a lot about 2021 marketing planning. We are only a few weeks away and you need to have a plan…and then a backup plan in case we experience the ups and downs of Spring 2020. The most important thing is to communicate with your audience – customers an...

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Prepare. Strategize. Plan. Execute. Adjust.

Published November 17, 2020 232 Views

Prepare. Strategize. Plan. Execute. Adjust.

Believe it or not, we are only 50 short days away from the start of a New Year. Will you be ready? Over the past several months, we as individuals, business owners and marketers have learned to be adaptable and agile in the planning and execution of strategies that elevate our business to mainta...

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Advertising Strategy - The Roadmap for Growth!

Published August 27, 2020 198 Views

Advertising Strategy - The Roadmap for Growth!

Last week my partner and I developed a 12-month branding campaign for a multi-market law firm. The energy in the room was contagious! We rolled up our sleeves, dove into data and research to build a killer strategy for our client! Advertising Strategy is necessary for a business to grow and m...

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Helping Clients in Challenging times

Published May 11, 2020 280 Views

Helping Clients in Challenging times

Who doesn’t love spring? Especially those of us in WNY who leans on a silly ground hog named Phil for signs of how soon spring will arrive and when we can count on businesses to begin to shine and gain momentum and sales. This year we were faced with a storm much colder than any winter we...

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WHAT IS ALL THIS OTT & CTV TALK AND IS IT RIGHT FOR YOUR BUSINESS?

Published March 11, 2020 408 Views

WHAT IS ALL THIS OTT & CTV TALK AND IS IT RIGHT FOR YOUR BUSINESS?

I worked in Cable Television for 13+ years and my team sold OTT and Traditional TV to 1,000’s of client over the last 5+ years. I know the space can be confusing and it changes quickly. Let’s start with some definitions. CTV – connected-TV The Device used to watch t...

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We understand a wide range of industries and customers and can help to put your mind at ease…. helping you navigate the maze of media today.

We Are D2

Darcy Garbin & Debbie Pontera