The Pareto Principle

Published July 28, 2021 188 Views

In the 1800s, Vilfredo Federico Damasco Pareto (an Italian economist and philosopher) created a philosophy that started out as an idea in his garden. While tending to his pea plants, he realized that about 80% of the harvest that he received came from 20% of the plants. He wondered if this phenomeno...

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The Importance of a Mid-Year Review

Published July 7, 2021 208 Views

The Importance of a Mid-Year Review

July is now upon us (where did the time go?) and Q2 reporting is in. It’s important to take time to focus on where you are now, where you want to be and how you’ll get there. As much as you may want to speed through a review, it’s crucial to slow down and regroup.  Review y...

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Key Performance Indicators: Are you looking at the right ones?

Published June 22, 2021 169 Views

Putting in the effort to create a strategic marketing plan takes hard work and dedication, fine-tuning all the details of the campaign. One of the most important questions that we ask our clients is, “What are your KPIs (key performance indicators)?” How will the agency and the client me...

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Is Traditional Media Still "Worth It"?

Published June 2, 2021 297 Views

Is Traditional Media Still "Worth It"?

It’s no secret that digital media has emerged as a key player in the advertising space over the past several years but does that mean that traditional media now takes the back seat? When creating a marketing strategy for your business, don’t let traditional media slip your mind. ...

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How to Choose a Marketing Team

Published May 7, 2021 301 Views

How to Choose a Marketing Team

Are you partnered with the right marketing team? How do you know if an agency is a good fit? How do you choose the right agency?  It can seem overwhelming at first, but here are some areas of focus you can start with:  Area of Expertise Are they a traditional or digital agency? Is the...

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Is Now Time to Re-Evaluate Your Marketing?

Published March 8, 2021 444 Views

Is Now Time to Re-Evaluate Your Marketing?

A simple question to ask yourself: Do I have the right marketing team to lead my company through evolving times? The mediums and platforms used to advertise your business might not be the problem, but your strategy could be! D2 Media is a full-service agency with over 30 years of experience in tr...

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Service after the Sale: Why D2 Media is Different

Published January 22, 2021 594 Views

Service after the Sale: Why D2 Media is Different

We are 3 weeks into 2021 and D2 Media is re-energized and back to rolling up our sleeves after a few days off with our families over the holidays. But…that’s not 100% true – we actually never stopped working during that time.   What is and has been the most important to us,...

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Marketing Planning in Times of Uncertainty

Published December 7, 2020 599 Views

Marketing Planning in Times of Uncertainty

We’ve talked and written a lot about 2021 marketing planning. We are only a few weeks away and you need to have a plan…and then a backup plan in case we experience the ups and downs of Spring 2020. The most important thing is to communicate with your audience – customers an...

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Prepare. Strategize. Plan. Execute. Adjust.

Published November 17, 2020 687 Views

Prepare. Strategize. Plan. Execute. Adjust.

Believe it or not, we are only 50 short days away from the start of a New Year. Will you be ready? Over the past several months, we as individuals, business owners and marketers have learned to be adaptable and agile in the planning and execution of strategies that elevate our business to mainta...

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Advertising Strategy - The Roadmap for Growth!

Published August 27, 2020 593 Views

Advertising Strategy - The Roadmap for Growth!

Last week my partner and I developed a 12-month branding campaign for a multi-market law firm. The energy in the room was contagious! We rolled up our sleeves, dove into data and research to build a killer strategy for our client! Advertising Strategy is necessary for a business to grow and m...

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Helping Clients in Challenging times

Published May 11, 2020 592 Views

Helping Clients in Challenging times

Who doesn’t love spring? Especially those of us in WNY who leans on a silly ground hog named Phil for signs of how soon spring will arrive and when we can count on businesses to begin to shine and gain momentum and sales. This year we were faced with a storm much colder than any winter we...

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WHAT IS ALL THIS OTT & CTV TALK AND IS IT RIGHT FOR YOUR BUSINESS?

Published March 11, 2020 725 Views

WHAT IS ALL THIS OTT & CTV TALK AND IS IT RIGHT FOR YOUR BUSINESS?

I worked in Cable Television for 13+ years and my team sold OTT and Traditional TV to 1,000’s of client over the last 5+ years. I know the space can be confusing and it changes quickly. Let’s start with some definitions. CTV – connected-TV The Device used to watch t...

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We understand a wide range of industries and customers and can help to put your mind at ease…. helping you navigate the maze of media today.

We Are D2

Darcy Garbin & Debbie Pontera