About Us

Our Passion is Building Brands and Growing Businesses!

The D2 Media Team is a full-service advertising agency built by two experienced, talented women who have worked in media and marketing for 30+ years. Our agency is driven to get the best results for our clients. We use our collective experience and knowledge to help our clients build winning strategies. We ask a lot of questions and then roll up our sleeves to develop a solid, results-driven plan. Whether it’s digital media, traditional advertising and marketing, branding, lead gen and creative, or a blend of all-of the above, we are happiest when our clients are winning!

We are not a Traditional Advertising Media Agency.

Why we are different and why it works…

D2 Media owns the Relationship, the Strategy and the Execution for your business.  We offer an Agency Dream Team without the heavy overhead!  Our flexible talent model allows us to partner with the BEST freelancers in the country. This means you always get the “A” team, no exceptions!  We choose the best partners and hold them accountable. We continue to look for new partners to offer new solutions to our clients.

Media Buying & Planning

We start with your goals and objectives. Then we build a strategy to meet them. Whatever it takes. We are results driven.

Traditional Media

Traditional media is the most recognized type of marketing. It encompasses ads we see and hear daily. Most traditional media strategies fall under Radio, Television, Print, Billboards and Direct Mail.

Digital Advertising

Digital advertising is continually evolving and can mean different things. To us, digital is all non-traditional ways to reach customers through various online and digital channels with measurability.

Political Advertising

Vote D2 Media for your next election! Whether you are a Republican or Democrat or somewhere in-between we can help you win the election!

Website Development

Your website is usually the first and last stop during a potential customers decision making process. We build mobile responsive websites that convert leads into customers.

Video & Audio Production

Creative Matters!  You can buy the best advertising campaign but if you don’t have a strong message – it will not perform at the level you need to compete and win.  Good creative will deliver results.

We understand a wide range of industries and customers and can help to put your mind at ease…. helping you navigate the maze of media today.

Latest Blog/News

Marketing Planning in Times of Uncertainty

Published November 30, 2020 40 Views

We’ve talked and written a lot about 2021 marketing planning. We are only a few weeks away and you need to have a plan…and then a backup plan in case we experience the ups and downs of Spring 2020. The most important thing is to communicate with your audience – customers an...

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Prepare. Strategize. Plan. Execute. Adjust.

Published November 17, 2020 155 Views

Prepare. Strategize. Plan. Execute. Adjust.

Believe it or not, we are only 50 short days away from the start of a New Year. Will you be ready? Over the past several months, we as individuals, business owners and marketers have learned to be adaptable and agile in the planning and execution of strategies that elevate our business to mainta...

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Advertising Strategy - The Roadmap for Growth!

Published August 27, 2020 133 Views

Advertising Strategy - The Roadmap for Growth!

Last week my partner and I developed a 12-month branding campaign for a multi-market law firm. The energy in the room was contagious! We rolled up our sleeves, dove into data and research to build a killer strategy for our client! Advertising Strategy is necessary for a business to grow and m...

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Helping Clients in Challenging times

Published May 11, 2020 214 Views

Helping Clients in Challenging times

Who doesn’t love spring? Especially those of us in WNY who leans on a silly ground hog named Phil for signs of how soon spring will arrive and when we can count on businesses to begin to shine and gain momentum and sales. This year we were faced with a storm much colder than any winter we...

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Published March 11, 2020 362 Views


I worked in Cable Television for 13+ years and my team sold OTT and Traditional TV to 1,000’s of client over the last 5+ years. I know the space can be confusing and it changes quickly. Let’s start with some definitions. CTV – connected-TV The Device used to watch t...

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We Are D2

Darcy Garbin & Debbie Pontera