Connected TV / OTT Over-the-top / TV Everywhere /Video and Demand and Addressable TV
TV viewing has changed in the last few years and it has fragmented the TV viewership.
OTT has become a media buzzword. Every media company is now selling a video TV solution. But not all products are the same! We use data to identify your customer and size the portion watching TV on a connected device to build a campaign to reach this audience on the right platform. We negotiate for the best CPM and measure results for ROI.