July is now upon us (where did the time go?) and Q2 reporting is in. It’s important to take time to focus on where you are now, where you want to be and how you’ll get there. As much as you may want to speed through a review, it’s crucial to slow down and regroup. 

Review your KPIs

KPIs are a fantastic way to review your progress from January until now. Perhaps you implemented a new, organic social media campaign and want to see its impact on your followers. Maybe you chose to invest more money into traditional media and want to review the growth of your organic and direct website traffic. KPIs will allow you to truly see how your marketing strategy is working, so don’t skimp on reviewing them! 

Check in with your employees

As much as you want to focus on your business, make sure to check in with your employees, too! Listen to their questions, comments and concerns. Allow them to share their ideas as they could be thinking about something that has never crossed your mind! Not only will this help you, but it will also boost office morale and create a more open office culture. 

Check out your competitors

Your competition can help you! Look at what they’re doing and what you can learn from them. If possible, try to see what their customers are saying about them. This can allow you to adapt and step in to influence them to make the switch to your company!

I’m not where I’d like to be… now what?

If you find yourself feeling disappointed with where you’re at, don’t be! There’s still lots of time to implement and make changes to your strategies. In fact, engaging in a mid-year marketing review allows you to realize that your goals are not being met, and can serve as a wake-up call to take charge to get the results that you desire. 

Adapt and react

As the world opens back up in response to COVID-19, it’s important to take into consideration your consumer’s mindset as we roll into the remainder of 2021. Many are wanting to get out and about after a difficult year and a half. You may have to alter your marketing strategies in order to best reach your market. What worked at the beginning of this year may not be as effective for the rest of it! 

Mid-year reviews are critical for you and your business. They allow you to celebrate your successes, understand your setbacks and allow you to go into the next six months with clarity and confidence! 

Ready to make a change? D2 Media is ready to help you have a successful Q3 and Q4. Call us today at 585-825-2222!